Challenges for small businesses that email marketing can help with.

1. Difficulty acquiring new customers
2. Website not attracting enough visitors
3. Not able to keep existing customers or have repeating purchases
4. Low revenue / falling sales
5. Raising awareness of your brand and product/services
6. Under resourced but can't afford to take on more headcount
7. Differentiating your brand from competitors
8. Data in bad shape and need to collect more info on our customers 
9. Knowing you should be promoting your business more but unsure how to get the best returns
10. Spending money on promoting your business that isn't working or can't be measured 

How email marketing can benefit your business.

Email marketing is how your customers wish to receive communications from your business and helps lay a foundation of customer growth and reach. Email marketing is a fantastic source of gaining an understanding of existing and potential supporters and identifying their preferences or interests.
​
As a marketing channel, email marketing is the cheapest with the best return of investment. 

Gaining an understanding of existing and potential customer needs whilst building a pipeline for the future, are critical to scaling your business and proving capable of remaining competitive with larger organisations. 

Target campaigns to maximise revenue during peak and seasonal periods and collect additional data on your customers to build up your knowledge of them. Provide real relevancy and key information at different points in your customer sales cycle. Use email marketing campaigns to turn previous one off customers into multiple purchasers and advocates of your business. 

How my email marketing service works.

I'll help you optimise your website, ​set up your email marketing and start sending with a long-term plan.

BASIC WEB/SEO OPTIMISATION

Review & recommendations of your site and activity, optimising for search rankings for more visibility and traffic.

EMAIL SET UP

Get started, collect email addresses  from visitors and build valuable relationships with your subscribers.

RETENTION

Ongoing marketing action plan, social integration, content management, testing, analytics and insights.

get in touch »

• I only offer SEO & Web Optimisation for small businesses because I believe delivering these three key strategic tactics
• offers the greatest overall value to small businesses, so you can benefit from an integrated and comprehensive marketing approach.

Email is the #1 channel for developing and converting customer leads

You should get in touch if...

1. You've not set up your email marketing yet and want to get started
2. You have set it up and are just getting started but are not sure how to progress
3. You want to market your business yourself and need a plan on how to do so
4. You're not sure how to collect more leads
5. You're putting in lots of time and effort but are getting low open and click rates
6. Nobody is buying from your emails
7. You need to collect more data about your customers
8. You don't know what returns you're making from your marketing spend
9. You need to market your business smartly but don't have the time to dedicate to it
10. You're not using your data to segment your customers ​

Let's get a plan in place.

Your customer's email address has the potential of turning an enquiring mind into a long term advocate for your business.  

If you're already sending emails out of an Email Service Provider such as MailChimp or simply enjoy the promotional side of your business, I can work with you to build a strategy to grow, retain and maximise your email list and set you sending in the right direction.

If you would rather focus on your own business, I'd be glad to run your email marketing for you.
I can provide a flexible email marketing service from as little to as much as you need.  From having an informal chat and advice to mapping out growth and retention methods, I'd be happy to help. 

Russell "Rut" Dawson

Email Marketing Professional

With over 10 years experience, my passion is a belief that email is the essential marketing channel for growth, retention and revenue by developing and maintaining customer relationships that improves the value offering of both the organisation and their customers. 

​I offer a personalised email marketing service that grows with your needs to deliver a long-term, sustainable and progressive email marketing and eCRM operation to scale. ​I work with a wide range of B2B & B2C clients, stay on top of email related trends, write articles and speak several times a year at events. ​I regularly attend email conferences and social events.  

I'm based in the picturesque village of Banstead, Surrey - just around the corner from the world famous Epsom Downs Racecourse, where stunning views and sunsets come as standard. 

more about me »

This is why I do what I do.

Maria Reeves 
Marketing & Events Consultant, MGSO4 Festival Director

Rut is a genuine email marketing expert. He is passionate and dedicated to his work, including all of the small things that add up to make a big difference. The service that Rut provides is totally quantifiable and measurable, analysing and reporting back any data in the stats, he has helped us to know our audience better.

Start a conversation.

Contact me in your preferred way.

I work in partnership with you, providing a collaborative flexible email marketing service from as little to as much as you need. 
Focus on your business whilst I do the hard work and implement a strategic direction and action plan, specifically tailored for your needs.

EMAIL

hello@emailrut.com

PHONE

07446 046 150

SOCIAL